Wiko Mobile targets Nigeria, Kenya to grow global sales

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By Alex C

French smartphone manufacturer, Wiko Mobile has announced its plan to expand to new markets in Africa, identifying Nigeria and Kenya as strategic entry points for September 2014. The phone maker has become France’s second-largest selling smartphone after just three years, riding on the back of its delivery of style and quality at the best price, offering Android’s latest operating system KitKat 4.4 in its new range of phones.

David Garcia, head, international development, Wiko Mobile said “We are excited about entering our new markets like Nigeria, Kenya and Poland,…and are confident of repeating our success story in these markets.”

Garcia stated that tech lovers in Africa will have the opportunity to discover Wiko’s innovative products that have been largely responsible for its success in Europe, as it seeks to boost sales with its Africa entry. Although Wiko phones are made in China, Garcia said the heart of the group was in Europe.

“There is a European brain and atmosphere that would not be possible if we were based in China. You need to be based in Europe to understand European needs. You can think in Europe but you have to make it somewhere else. You need your costs in China to stay competitive,” Garcia added.

Wiko phone opens an outlet in Kenya this week as it continues its expansion following European success.

“We will be launching the Nairobi outlet this Wednesday as part of a wider access to the East Africa market. Mobile phone consumption in Kenya is very rich scaled by the growing economy of the country,” John Mutwiri, Wiko Mobile country manager was quoted by Business Daily.

Wiko will have Samsung, Apple and Tecno, Blackberry to compete with in what is been tipped as the next top smartphone destination.

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